I’m taking what I learned from my dad and applying it to today. Everybody’s on the go and everybody has a smartphone. “I have had to be innovative to keep business coming in. “If you’re in business, you gotta do it,” Handy said. “I wanted nothing to do with it,” he said.Ī few tech-savvy friends gave Handy a lesson in social media, and since then, sent out almost 5,000 tweets and has more than 1,000 followers and customers frequenting his 65 year-old family business, up 15 percent, he said. He thought Facebook and Twitter were for people who were stalkers. He was tweeting in person.”Įighteen months ago, Earl Handy, 36, was just like many business owners, reluctant to get online. Twenty-five years ago, that was tweeting. “It took us 45 minutes to get from one street to the next because he would have to stop and talk to everybody. “Everybody knew my dad through word-of-mouth,” said Earl Handy, third-generation owner of Handy’s Lunch, of his late father Robert Handy. Take #BTVLunch, a Twitter stop where people share the best noontime eatery in Burlington.
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In Twitter’s online community, hashtags can also be like local watering holes or office watercoolers, places to visit where valuable information for businesses can be found. Tweets with a hashtag might seem futuristic, but they really equate to the casual street-corner exchanges of yesterday.
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Printed in Burlington Free Press September 8, 2011
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ELLIOT deBRUYN, Free Press Written by: Lynn Monty, Free Press Staff Writer Owner Earl Handy says social networks like Twitter, Facebook, Yelp and Urban Spoon have helped his business expand into an online version of the lunch counter. From left, Spencer Taylor, Redmond Deck and Stephen Churchill display various social media accounts held by Handy's Lunch on Maple Street.